Project Manager and Director
On November 7, 2019 NMPBS produced a live, interactive, question and answer program with U.S.D.A. Forest Service experts broadcast from Capitan, NM to celebrate the 75th anniversary of the Smokey Bear wildfire prevention campaign. NMPBS Public Affairs Producer Matt Grubs hosted the live event, which featured the Smokey Bear ad campaign, the story of the NM bear cub that became the living symbol of the wildfire prevention campaign, and how to prevent wildfire outdoors and at home. The webcast had viewership of an estimated 35,880 teachers/ classrooms during the live event and 6,900 afterwards for a total of 42,780 classrooms watching with approximately 855,600 students. Access to the show is still available, so that number continues to grow. We had participation in Hawaii, Alaska, Georgia, Virginia, Colorado, Wyoming, Montana, New Mexico, North Carolina, South Carolina, Florida, Arizona, New Mexico, Ohio, Illinois, Washington, Oregon, Idaho, Texas and California.